Put Your Photography Portfolio in a CD- 3 Reasons Why!

Since the popularity of digital cameras, lots of lots of photographers are into the photography business. And why not since every Tom, Dick, and Harry can capture beautiful portraits just by taking 10,000 shots and selecting the best ones. When you search online for wedding photographers and event photographers, you get a million and one search results from Google- all of them sporting such savvy websites. So if you’re a professional photographer, how do you separate yourself from the rest? How are you going to convince your prospects that you’re not just a rookie pretending to be good by having an impressive website?

Well, my advice is this: Don’t just show them your website, give them something they can touch.
And one of the best ways to do that is by putting your photography portfolio in a CD. CD portfolios have been a thing before there were website and they will remain a powerful marketing tool even after websites. Many photographers and businessmen forget that. When websites became the in thing, they think it replaced everything else. What they do not understand is that having a website is just a plus and that the basic marketing materials that work should not be eliminated.

If you put your photography portfolio in a CD, people will have an impression that you’ve been in the business for a while now. They would think that you’re really good because you’re confident enough to market your skills. They would also automatically think that you’re a professional because you have worked with a lot of people already to come up with a Photography portfolio.

Aside from good impression, having a photography portfolio in a CD would also make your prospects feel sort of guilty for receiving such a wonderful CD for free. When they receive your CD portfolios, they would think “oh, they went through the trouble of actually sending me a CD. CDs are not that cheap to produce especially with this attractive packaging. So I should at least check it out…”

This kind of guilt feeling is a favorite of lots of marketers and businessman because it really works for a lot of people. You give them something for free- a 15-min free massage, a cone of ice cream- and they’d be shy to say no to your main offer. By giving your prospects a CD portfolio, you will get this kind of feeling from them without pushing it too hard. It’s still savvy marketing.

Lastly, by having a creative CD portfolio, you’d boost your esteem. This makes you feel that you’re special. This makes you feel good about yourself and your skills and will possibly push you to go the extra mile. It gives you that lift and encouragement to become big.
Yes, websites are great because you can put everything there and people can have quick access to it. But now that everyone’s doing it, it’s important that you give your prospects something more than just your URL. It makes them feel special, and more importantly, it makes you feel special.

We do CD-ROM duplication for as few as 100 units. Visit Unified Manufacturing or e-mail our project manager directly at james@unifiedmanufacturing.com if you want to get a quote. You will definitely love our CD portfolio cases. They’re all very affordable and easy to transport. Perfect for mass mailing!